Ecommerce growth
Looking to stand out in a saturated market and improve visibility on Amazon, Fun Soaps partnered with AmazonWorks to strengthen their online presence. Our team collaborated closely with this growing personal care brand to craft a refined strategy focused on creative content, optimised listings, and community-driven assets. The result was a significant uplift in both organic traffic and conversion, with revenue growth driven by enhanced storytelling and brand positioning.
About FUN SOAPS
Fun Soaps is a vibrant UK-based personal care brand on a mission to make bath time more joyful. Known for its natural, handmade soap bars on a rope, the brand combines playful design with gentle, skin-friendly ingredients. Its product range is popular with families, especially those seeking a fun and practical gifting option for children. With a growing presence on Amazon, Fun Soaps has carved out a niche in the saturated bath and body space by balancing novelty appeal with everyday usability.
The challenge
Operating in one of the most crowded e-commerce niches, Fun Soaps struggled with poor visibility, tight margins, and underwhelming conversion rates. Despite having a great product and mission, its Amazon listings weren’t standing out — and shoppers weren’t converting.
STRENGTH IN NUMBERS
Business impact
Since working with AmazonWorks, Fun Soaps experienced a dramatic lift in organic visibility and buyer engagement. The improved listing content and brand storytelling led to higher search rankings, stronger conversion rates, and increased appeal in seasonal and gift-focused moments. By refining the customer experience and enhancing product presentation, we helped the brand capture demand and drive sustainable growth.
Increase in organic visibility
YoY growth in sales
Trusted Amazon Growth Solutions
This brand benefited from a tailored strategy focused on elevating its listings and brand store presence. Our team led the creative direction, photography, and content implementation to ensure every touchpoint told a clear and compelling story. The brand’s unique features were previously underleveraged. We repositioned the product to highlight its natural ingredients, child-friendly appeal, and nostalgic charm through high-quality content and on-brand imagery.
The team also collaborated with UGC creators to generate authentic lifestyle content. This content was integrated directly into the listings, increasing trust and engagement. With better targeting and visual consistency, the brand was able to establish a stronger identity and unlock more customer loyalty.
“AmazonWorks helped us communicate not just the ‘why’ behind Fun Soaps, but the heart and soul behind every bar. Their team was reassuring, detail-oriented, and delivered a truly end-to-end service. From strategy to execution, nothing was left to chance. The results speak for themselves. We’re excited to continue growing this partnership long term.”
- Full brand store redesign
- Improved listing content and imagery
- UGC-driven content uplift
- Strategic SEO and A+ content refresh
